Created to re-energize the brand, the “Play Like A Cardinal” campaign ran from 2008 – 2010 and captured the attention of fans and players alike, generating an invaluable fresh buzz around the team.
The campaign helped the franchise surpass ticket sales projections three seasons in a row and helped set the franchise record for tickets sold in 2008.
The “Play Like A Cardinal” campaign was created with creative partners Jake Edinger, Writer and Creative Director, and Joe Leahy Executive Creative Director with additional writing talents provided by writer Nate Kneezel. The multi-media campaign includes broadcast television, outdoor, print, collateral, direct mail, in-stadium signage and video, online advertising, ticket design and photography.
“The Cardinals brand is one of the most long-standing and iconic in the country. Mark Halski provided great artistic direction for several years. Mark’s work on the “Play Like A Cardinal” campaign helped create great buy-in from our fans, with dynamic creative work across multiple media.”
MARTIN COCO Marketing Director, St. Louis Cardinals