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Jack Daniel’sMark was the art director for Jack Daniel’s for a two year period while he was at Arnold, leading to print, outdoor, tv commercials, and collateral materials all created with copywriters Brad Fels, Lori Jones, and Marc Chechik and under creative directors Mark Ray and Ted Simmons, with photography by Michael Eastman and James Schwartz.
Mark’s campaign for Jack’s slightly more sophisticated side, Gentleman Jack, also created at Arnold, was photographed by Christian Weber.