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St. Louis Cardinals Bus Shelter Poster

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St. Louis Cardinals

The “Play Like A Cardinal” campaign captured the attention of fans and players alike, generating an invaluable fresh buzz around the team. The campaign was a driving force in helping the franchise surpass ticket sales projections three seasons in a row, and set the franchise record for tickets sold in 2008.

“Play Like A Cardinal” was created at Waylon Ad when Mark and writer Jake Edinger were charged with re-branding this epic franchise. The campaign was developed and produced under Creative Director Joe Leahy with additional writing talents provided by Nate Kneezel in later seasons.

Mark’s contribution to the work includes all art direction and photography resulting in television commrercials, outdoor, print, collateral, direct mail, in-stadium signage and video, online advertising, ticket design and photography for several seasons. The television spots were directed by Tim Kendall, Drive Thru.

Since Mark’s time at Waylon Ad, he has been hired directly by the Cardinals to shoot photography. More of this can be found in the PHOTOGRAPHY section of this site.
 

“The Cardinals brand is one of the most long-standing and iconic in the country. Mark Halski provided great artistic direction for several years. Mark’s work on the “Play Like A Cardinal” campaign helped create great buy-in from our fans, with dynamic creative work across multiple media.”

MARTIN COCO   Marketing Director, St. Louis Cardinals

Additional St. Louis Cardinals Work

St. Louis Cardinals
St. Louis Cardinals Bus Shelter Poster
St. Louis Cardinals Bus Shelter Poster
St. Louis Cardinals
St. Louis Cardinals
Play Like A Cardinal Television commercial
Play Like A Cardinal television commercial
St. Louis Cardinals Molina
Red St. Louis Cardinals
St. Louis Cardinals Wainwright Gibson
St. Louis Cardinals
St. Louis Cardinals Stan Musial Ozzie Smith
Brock Molina St. Louis Cardinlas
St. Louis Cardinals Sutter Ludwick
St. Louis Cardinals
St. Louis Cardinals Gibson Molina
St. Louis Cardinals Tickets
St. Louis Cardinals
St. Louis Cardinals Skip
St. Louis Cardinals Molina
St. Louis Cardinals Bus Shelter Poster
St. Louis Cardinals Holliday
St. Louis Cardinals
St. Louis Cardinals
St. Louis Cardinals Outdoor Board
St. Louis Cardinals
St. Louis Cardinlas Holliday
St. Louis Cardinals Tickets

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